THE REFERENCE SHELF
Label literacy
Read the exact ingredient list before the front-label slogan
An ingredient list belongs to a particular product and market. Keep the full product name and current label together instead of comparing isolated marketing words.
Fragrance-free and unscented: compare the wording carefully
Do not translate fragrance-free, unscented or hypoallergenic into a guarantee that every baby will tolerate a product.
Compare reusable cloths and disposable wipes without a fake score
Reusable cloths and packaged wipes involve different purchase and care decisions. Compare the requirements you can verify rather than declaring a universal skin or environmental winner.